We’ve all seen the cute buttons, the unique jewelry, and handy tote bags in giveaways or at events with author logos and covers on them. If you’re an author, I’m sure you’ve spent hours, even days, thinking of ideas for swag to promote your books. Lord knows I have. Then after all that time and getting the design perfect you go to check out, simple enough. But after entering your shipping information and the actual total price for your order is revealed, you pause.
Is $25, $50, even $100 worth it?
If you have the money, then yes, yes it is. Giving out marketing material or “swag” is a convenient way to, well, market your books. Those who carry your tote bags, wear your unique jewelry or buttons, use your bookmarks, are advertising your novels. For free! But if you’re breaking the bank and eating leftovers from last week, praying and hoping it doesn’t make you sick, just to buy those fancy pens and temporary tattoos, then no, it’s not worth it!
But there is a way to make marketing materials on a budget.
Marketing materials can be essential in helping you get your name out there, but not at the expense of your pocket book, or your stomach. Start with the essentials—business cards—and then slowly work your way up from there.